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Announcement, Commercial strategy

Discover new revenue opportunities with new traffic and fares data

February 15, 2022

Cirium challenged the static models of the past and invested in enhancing its advanced Diio products and services.

The impact of COVID-19 on air travel has exposed new objectives for airlines and airports and acted as a catalyst for digital transformation. As recovery is looking more positive – especially for domestic and short-haul travel – the focus is turning to more dynamic ways of planning and forecasting.

With a long history of working with airlines and airports, Cirium challenged the static models of the past and invested in enhancing its advanced Diio by Cirium products and services.

The company is launching superior traffic and fares data and analytics to the market, which combined with Cirium’s complete airline schedules, provides a smarter way for network planners, air service development and revenue management teams to uncover opportunities for growth, compare against competition and adapt to changes in traveler behavior.

Kim Gesch, VP of Airline Planning for Cirium said: “Diio by Cirium has long been a staple go-to set of products and services that airline planning teams have relied on, however was fairly US-centric. With the shake-up of the pandemic, we focused our attention to significantly enhance our data sources and data processing.

The Avinor Group

In fact, we have clients already benefitting from some of the enhancements, such as the Norwegian airport operator managing 44 Northern Europe airports, The Avinor Group, who switched to Cirium from another provider.”

Torolf Holte, Head of Statistics and Forecasting for The Avinor Group said: “We find the Diio FM Traffic tool much faster than other solutions in the market, especially to extract large amounts of data, which is essential to support our route development purposes.

“Diio FM Traffic enables Avinor to identify the most attractive unserved and underserved routes and we can find ‘behind, beyond and bridge’ traffic for potential new hub-to-hub routes from Oslo.

We analyze the traffic data alongside the Cirium schedules data all in one system, which saves time, and is more user friendly. Combining the data, helps us to identify opportunities by analyzing gaps, benchmarking against similar airports, analyzing changes in capacity by routes, drilling down into a passenger’s true origin and destination, extracting future capacity data for budgeting, and analyzing historical trends for future strategy.”

Users will benefit from improvements in accuracy in origin and destination traffic, including itinerary detail, fare information, point of origin, and more. All leading to more confident forecasting and new revenue opportunity.

As well as supporting airlines and airports, the enhancements also enable aviation finance organizations minimize risk and gain insights into an airline’s yield and revenue. Analysts can quickly query data to identify yield and revenue at almost any level or perspective.

The Diio by Cirium suite of products and services key applications including:

  • Route development
    • Identifying opportunities by gap analysis in their route network
    • Benchmarking against similar airports, e.g., Oslo vs Stockholm and Copenhagen
    • Identifying new destinations launched by Low-Cost Carriers
    • Drawing route maps for use in presentations to airlines
    • Analyzing changes in capacity by route and airline
    • Identifying possible feeder networks in both ends of the route. For instance, if they look at a possible Oslo-Singapore service, they can see Singapore Airlines’ network in SIN and SAS’ European network
  • Budgeting
    • Extracting future capacity data for as long as the time period available (roughly 12 months ahead).
    • Estimating passenger numbers based on assumptions for passenger load factors
  • Strategy
    • Tracking long term development in capacity by airline and airport.

As part of the investment in the Diio by Cirium suite, Cirium recently launched complimentary solutions which support the end-to-end process from planning, to development, and to revenue management.

Diio Schedule Snapshot – Optimize yield and planning through historical schedule analysis.
View and compare schedules by publication date and see how a schedule changed leading up to the actual flight.

Diio Signals Improve forecasting by analyzing contextual event data resulting in better schedule planning and revenue management.

Diio Scenario Planner – Simulate the market with historical traffic and schedules data.
Adjust potential connection, arrival, and departure times. Analyze forecast outputs at the origin and destination level.

To identify new revenue opportunities and see what is new in Diio, schedule a discussion with Cirium’s Airline Planning or Aviation Finance experts.

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