LONDON UK, February 20, 2020: After launching as a new brand a year ago, Cirium, the air travel analytics expert, has won two brand awards – an International Visual Identity Award and a Platinum Win in the 2020 AVA Digital Awards for creative animation.
The prestigious International Visual Identity Award in the Transport and Automotive category recognized the Cirium brand identity project.
It was led by appointed agency LEVEL Mpls, with the fast-paced project performing an amazing six-month turnaround to help establish the new brand identity.
The company needed to act quickly to position its data and analytics offering in an ever-changing market and so renamed the parent brand from FlightGlobal to Cirium.
This also allowed it to bring all its recent acquisitions together under one brand and capitalize on its increasing value to the industry.
Cirium has created a united, community feel with its employees – building an identity from within – and has successfully established itself as the number one aviation and air travel data and analytics source.
Cirium was also a winner in the AVA digital awards with its highly intricate CGI animated video campaign to support the announcement of the industry’s On-Time Performance results.
The video campaign recognized Cirium as a Platinum Winner 2020 – its top honour – under the Digital Video Creation, Animation category. It was produced and directed in partnership with RBI Visual; the company’s in-house creative department.
The International Visual Identity Awards entries are judged from entries from 23 countries by nine international judges. There are 18 categories, with a winner and two runners-up in each.
AVA Digital Awards are a global competition, judged by the Association of Marketing and Communications Professionals (AMCP). They recognize outstanding work by creative professionals involved in the concept, direction, design and production of media, which is part of the evolution of digital communication.
“These awards are the culmination of reorganizing the company and solidifying its product mix. We have quadrupled in size in less than a decade and needed a brand that reflected our mission in accelerating the digital transformation of the air travel industry.
“Seeing the brand and its visual identity winning awards, and being recognized for its creativity, is a great honor. We have a portfolio unlike anyone in the industry, exceptional talent and Innovative technology – and our brand had to reflect this in the market”, said Jeremy Bowen, CEO of Cirium.
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Notes to editors
Cirium brings together powerful data and analytics to keep the world moving. Delivering insight, built from decades of experience in the sector, enabling travel companies, aircraft manufacturers, airports, airlines and financial institutions, among others, to make logical and informed decisions which shape the future of travel, growing revenues and enhancing customer experiences. Cirium is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York Stock Exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX.Find out more at cirium.com.