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Commercial strategy

Market Alerts give airline business planning more time

March 1, 2020

In a volatile market with lots of change, your plans expire almost instantly. There are several risks to avoid and […]

In a volatile market with lots of change, your plans expire almost instantly. There are several risks to avoid and keeping up to date with the latest information is essential. So what should those at the center of that change do to take control? Create more time for themselves.  Every five minutes spent searching and planning can feel like an eternity when you’re not sure what you should be focusing on. Whether or not you’ve been late to the game because you missed an airline change, you’ve no doubt wished you could see into the future.

In an industry as dynamic and as keenly competitive as aviation, it is imperative to keep abreast of market developments. Take a moment to imagine the possibilities and the potential upside of an early notification on your business processes. Wouldn’t it be amazing to have mobile-friendly market alerts to keep pace with unforeseen changes? There would be no depending on your own manual reports or relying on your stakeholders to inform you.

You need to add value to your workflow. This is a chance to take control.

Learn more about daily changes of airline schedules to your Inbox

Learn more about Market Alerts

How would it work?  

Cirium has been listening to what our customers say and building products that suit their needs; your needs.

We understand you need to determine what details are most relevant to you. You need to see each time schedules data updates with a change that fits your focus area. This precludes you having to spend your valuable time looking for information, manually tracking changes or worse, waiting to be informed.

With global pressures mounting, you need this info now. Good news, Cirium now offers daily alerts to see details in the changes.

Sign up for an enterprise account. Not convinced you need it, yet?

As an analyst or a planner, data makes a difference in your life every day.

When it’s timely and more detailed, your opportunities can become clearer.

Timely alerts make a difference:

Spot market opportunities

Imagine you are an airline, and your competitor cancels a flight, or exits a market – does knowing about this early present a revenue management upside? A network planner’s perennial headache of shortlisting and selecting markets to allocate aircraft resources requires more data points. Looking at a competitor’s changes in number of flights for a given date range could give you the detail you need to fine tune your own strategy.

In the same way, the insight from schedule analysis at an airport level can create an opportunity to take action. Air service development executives monitoring for changes in airline capacity can snare an airline’s available resources over a competing airport. Spotting the opportunity requires having the details and the timing align just right. You need that control to manage your results.

Plan infrastructure allocation

Airport operators are faced with the ultimate puzzle every day. When a carrier at your airport up-gauges service to a super-jumbo without informing you, what do you do? It’s a logistical nightmare in terms of gate/stand/bay allocation, passenger flow within the terminal, passenger experience and overall inefficiencies within the airport system resulting from the surprise arrival of a larger equipment type. Having a workflow to capture the latest adjustments in equipment can improve the overall domino effect of all those changes.

Adapt plans with the advantage of a longer lead time

Airports are at the center of an entire ecosystem of logistics – ground handling, re-fueling, catering, engineering, MRO, ground transportation – each service provider deserves as much lead time as possible to provide quality and forecast accurately. Knowing early that your customer is planning to increase services next month can save you from rushing to ramp up staff at the last minute.

Forecasting your resource needs requires data points from many sources. Getting that single source of truth for all airline-related details is key to reducing your points of failure. With any number of roles responsible for customs, immigration and security at an airport, you are always arranging for the manpower, training and equipment necessary to support additional services and its passengers. Build in more planning time with targeted queries watching out for different kinds of changes. Need to know where your greatest increase in passengers is coming from? Monitor for changes based solely on origin into your airport. Your planning and forecasting will benefit when you can take control by having more time to adapt and more accurate details to make informed decisions.

Track trends to gauge impact

If you are an analyst in equity research or a hedge fund, you’re looking to track market changes closely in order to adjust your forecasts and recommendations.  The cost of delays and inaccuracies to your forecast could be extremely high.

Tracking changes either for micro or macro trends can be hard without knowing what you’re looking for. Configuring searches with different scenarios in mind is easy when you have all the variables in one place to manipulate as needed. Making the most of the lead time is important for compliance reasons as well. Regulators can track the impact of an abnormal event on specific airports, or airlines to maintain oversight over industry players. Whether comparing internal activity to the market, or monitoring for changes.

Your strength is in how you best optimize revenue, resource and process. Monitoring the data can help you achieve that next level of optimization with timely information – in fact, it can create a competitive advantage for you.

Seize the opportunity – we at Cirium are here to help.

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